She went from charging $50/hour to $17,000 (Case study)

friend, As the year comes to a close, it’s natural to think about what’s next for your bussiness growth. But before you dive into New Year’s goals and fresh ideas, I want to ask:

✨ What does your brand say about you right now?
✨ Does it reflect your growth, vision, and true potential?

This year, I worked with a client—let’s call her K—who demonstrated the transformative power of mindset and brand aesthetics in attracting high-caliber clients willing to invest $17,000.

K was stuck in a cycle of undervaluing her work as a home organizer. She was charging $50/hour and struggling to attract clients who truly saw the value she provided.

Her dream? To work with premium clients willing to invest $17,000 for whole-home organization projects.

It sounded like a big leap, right? But here’s what we discovered:
It wasn’t her skills or experience holding her back—it was how she presented herself.

The Turning Point

K and I took a deep dive into her brand. Here’s what she was doing wrong:

1. She was blending in with competitors offering low-cost services.
2. Her messaging wasn’t speaking directly to her dream client.
3. Her brand aesthetics didn’t match the premium experience she wanted to offer.

So, we transformed her brand from the inside out:

• Messaging: We tailored her story to speak directly to high-ticket clients.

• Visual Identity: We aligned her brand’s look to reflect her dream client’s lifestyle and taste.

• Confidence: By focusing on what she truly wanted, Kay stopped catering to everyone and started calling in her ideal clients.

The Result?

Just one week after we worked together:

✨ This is the power of alignment. ✨

When your brand is a true reflection of your growth, your confidence, and your offers, you stop chasing opportunities. Instead, the right clients—those who value what you bring to the table—start chasing you.

The Lesson for 2025

As we enter the New Year, I want you to think about this:

💡 Are you ready to stop blending in and start standing out?

Your brand isn’t just about making money or following trends. It’s about building a foundation for your dream business, one that aligns with your values, goals, and true potential.

Here’s how to start:
1. Speak directly to your dream clients—the ones you’d love to work with most.
2. Let your visuals tell a story that reflects the quality of your offers.
3. Stop competing on price and focus on showcasing the value only you can provide.

Because branding isn’t a short-term fix. It’s a long-term strategy for creating abundance and impact.

Your Next Steps

✨ Ready to align your brand with your biggest goals for 2025? Here’s how I can help:

🎧 Listen to my latest podcast episode 35: Do aesthetics matter in 2025? [real life case study]
In this episode, I share Kay’s full story and the exact steps we took to transform her brand.

💻 Apply for exclusive 1:1 coaching with me: This is a highly tailored experience for your personal brand very limited spots in 2025.

This is your chance to create a brand that not only reflects your growth but attracts the clients and opportunities you deserve.

Stay Vivacious,
Marina Girgis
CEO of Livin Vivaciously INC, World Traveler, and Brand Doula