the hard truth why they don't invest with you

Author

Marina Girgis
September 03, 2024

friend,

today’s newsletter is for you if…

  1. You’re attracting an audience on social media NOT ready to invest with you or thinks you’re out of budget

  2. You want to charge premium prices for your services as a coach or strategist

Category 1: If you’re attracting people who are not ready to invest, it tells me that…

  • Your messaging is probably all over the place your audience is like “Wait a sec…what does she do again?” which is hurting your authority

  • Your content is over 80% educational with easy tips and tricks, making your audience feel like they’re getting what they need without paying because it’s not positioning you as the trusted guide

  • Your content isn’t speaking to the ultimate dream client…you’re trying to target the beginners and the seasoned client while making everyone feel like your offers are not for them (trust me I made this mistake for years even as a brand expert!)

Category 2: If you’re attracting people who think you’re out of budget or feel you can’t charge a premium…

  • I have gotta give it to you straight friend, if your brand (and YOU) is not looking, feeling, and sounding premium…it just doesn’t make sense in their minds why they should pay that premium

  • You speak to the surface-level problems in your content and don’t dive into the deeper emotional issues - I mentioned this in one of my previous emails on “selling without selling”

What to do then?

  1. Build a brand beyond your offers:
    Don’t just be another business or coach, build your personal brand around your uniqueness / quirks & how you live / think 

  2. Curate a vibe:
    do this by finding your brand aesthetics that reflect the emotions & message behind your brand - We are doing this work in my Birth Your Brand Baby retreats!

  3. Cohesiveness creates clarity:
    your brand photos & overall feed aesthetics communicate to your audience a level of authority your words can’t (& it doesn’t need to be perfect!)

  4. Story tell instead of teach:
    share from personal experience instead of sharing tips & tricks 

  5. Messaging that moves: 
    your message needs to be dialed into the deeper-level struggles and emotional desires of your dream client 


LUXURY BRANDING RETREATS
Greece & Mexico 2025

Our dreamy luxury villa in Crete, Greece

  • I’m hosting an all-inclusive 6-day retreat for women entrepreneurs - all meals, luxury villa, wellness activities, photographer, etc

  • The retreats are a mix of doing 1:1 work with me on your brand strategy & group work at the retreat - we have daily scheduled social media workshops & content creation time

  • Includes visual branding - you’ll work 1:1 with my pro stylist to get the wardrobe on point & with me on your creative direction

  • 6 women per retreat only…we have 2 spots now left for Greece & 5 for Mexico

Dates: Mexico Feb 20-25, 2025 | Greece June 6-11, 2025
Investment: $5000 before September 6th

P.S. The investment will increase after September 6th (this Friday) so even if you’re considering it, I recommend you apply now to secure the current price, we will get on a call to discuss if this is for you!

P.P.S. this is totally a business expense ;)

Stay Vivacious,
Marina Girgis
CEO of Livin Vivaciously INC, World Traveler, and Brand Doula

P.S. you’re on this list because you bought something from me or signed up for one of my free resources, I usually talk about social media, branding & how to create your freedom lifestyle…if that ain’t your jam no more, I understand.