I don’t post in real time on IG stories

friend, last week, someone sent me a message saying my content feels so organic and curated. They couldn’t believe it wasn’t in real time—and honestly, it’s not.

Here’s the secret: I don’t post my stories in real time.

Instead, I allow myself to fully experience and integrate moments before I share them. Why? Because stories aren’t just about what’s happening—they’re about storytelling to connect.

Here’s how I make my stories feel real:

1. ✨ Have the end in mind.
   Ask yourself: What do I want them to understand and learn from this experience I’m sharing?

2. ✨ Set the scene.
   Context is everything. Even if it feels repetitive to you, grounding your audience in the “where,” “what,” and “why” makes your stories more impactful.

3. ✨ Bring emotion.
   Decide on the feeling you want your audience to experience as they tap through your story. Do you want them to feel inspired, excited, or maybe nostalgic?

4. ✨ Bonus Tip: Alternate formats.
   Mix video with stills and layer in music. This keeps your stories visually engaging and dynamic.

But here’s the thing: none of this works until you…

Know your WHY and WHO.
Why are you sharing this story?

And who are you sharing it with?

When you’re crystal clear on these two things, IG stories become more than just content—they become the most intimate and effective way to connect with your dream clients.

✨ Stories are my #1 conversion tool, and I’m super intentional about them. Using the right storytelling approach, Instagram Stories can create powerful connections with your most aligned audience.

Want to dive deeper into this topic?
🎙️ Tune in to the SEEN. KNOWN. PAID. podcast, where I’ll be breaking this down even further in an upcoming episode. Available on Spotify and Apple Podcast: Listen here!

Come Learn how to do this in real life with me in Egypt! Join the Waitlist 

Stay Vivacious,
Marina Girgis
CEO of Livin Vivaciously INC, World Traveler, and Brand Doula