Good news: you don’t need to share your whole life on social media to be relatable...

Hi friend, I wanna share with you what might be an unpopular opinion in the social media space….

You don't need to share your whole life on social media to build a relatable personal brand presence.

IN FACT…

You don't need to share all the "lows" in your life in order to be perceived as vulnerable either

I hear you sighing with relief lol…

but also wondering “so what the heck do I share to connect with people and build an authentic personal brand presence??”

Let’s dive into it in this email…

I want you to understand this. Being vulnerable ≠ sharing everything as it happens especially not the lows

Not every moment needs to be shared in order for you to build a personal brand presence that magnetizes or feels authentically you…

Oversharing - especially oversharing unintegrated part of your story - is how you end up feeling:

✨ Overexposed

✨ Burnt out (because now you need to keep up with the oversharing)

✨ Less credible (you convert less/harder)

Okay so what the solution It's not enough to hide behind expert & educational content??

And this is what most experts end up doing who are scared of “oversharing” or “losing their authority”

Sticking to only expert content means you're missing out on huge opportunities for connection, visibility & leadership in your industry.

ANDDDD this type of content is now DEAD & USELESS! (hello AI)

This is where mastering the art of what I call
“INTEGRATED storytelling” comes into play.

It's when you share the bits that are already part of who you are (healed, integrated, in progress but you feel called to share to bring others on to the journey)

PLUS Channeling your lived experiences & drawing inspiration from your daily life that connect to your brand message & further shape up the brand you're building

I had my clients at the Greece retreat play with that by answering this simple question, which you can practice too…

✨ "what's alive in me today?" ✨ 

This is where you channel a story / a thought / an opinion that feels very present for you but with a clear message and without the vulnerability hangover from sharing before integrating…

Let me show you some examples to help you with your storytelling:

Example 1.

Gabby shared a vulnerable story in this post - this story was something she already had processed & integrated so she felt confident in transmuting that to her audience...

& when you share in this way your audience can't help but CONNECT with you because they can FEEL you...not just learn by receiving educational content.

(LOL at people who say engagement is low in summer! Gabby posted this recently

And you my love want to be FELT not just seen for your expertise.

You want to be KNOWN for the wisdom you carry not just the services you offer.

& with today's Al knowledge base...you being another source of searchable knowledge is a huge DISSERVICE to why you came here on earth & to your brand & audience.

Example 2.

This one is from my client Kara before we did this work together she wasn't posting for a loooong time & after the Greece retreat her content is a channeling of her lived experience & relatable storytelling that moves people.

The thing is YOU (& these women) are naturally brilliant storytellers...

You just need to create safety around being visible for who you are (not just your expertise) & learn how to channel your wisdom into little stories that feel easy to share without editing yourself 14 times.

I've spent the last 5 years mastering this art of channeling my own lived experiences & I constantly get messages like this….

I'm going to guide you into this mastery of channeling your wisdom & lived experience in Egypt at my next Vivacious Retreats

Six immersive days where you...

✨ MASTER YOUR STORY.

✨ EMBODY YOUR PRESENCE.

✨ COME HOME TO YOUR VOICE.

Where the wisdom of ancient Egypt merges with the truth of your lived experience

This retreat is for the woman ready to own her full self in her brand presence and beyond, to channel more of her lived experiences without questioning if people care to hear it and be known for who she is not just what she sells.

If you are at this level of evolution in your brand and business, this retreat is a perfect first for you!

Happening Decemeber 4-9, 2025, in Luxor Egypt, click the button for all the deets!

Stay Vivacious,
Marina Girgis
CEO of Livin Vivaciously INC, World Traveler, and Brand Doula