70% more engagement + 3 high-paying clients from doing this

friend, Let’s talk about why b-roll content might not be the golden ticket to building your personal brand, and how one of my clients saw a 70% increase in engagement, views, and DMs by shifting her strategy.

While cute b-roll reels can be fun and might get you some viral moments, they aren’t the key to attracting the right clients, especially if you're building a premium brand and selling high-ticket offers.

Why B-Roll Isn’t the Answer
Here’s why you should stop focusing so much on b-roll:

1. Prioritizes trends over substance – You might get views, but they’re not always the right views.

2. Attracts random viewers, not your dream clients – You want people who need your services, not just anyone scrolling through.

3. Doesn’t reflect YOU – Instead of showcasing your personality and expertise, b-roll content often hides it behind trends.

The Shift That Got Results
Here’s how I helped my client grow her brand without relying on b-roll content:

1. We mapped out key personal stories from her journey that directly relate to her offers and her ideal clients.

2. We got super clear on her dream client—we gave them a name, a title, and pinpointed their deepest desires and struggles.

3. We leaned into her strengths: writing and face-to-camera videos that allowed her to communicate authentically with her audience.

Results:

1. She attracted more SERIOUS leads that resulted in 3 high paying coaching clients in her business from making this switch.

2. She discovered a natural ease in showing up online, creating content that felt aligned and effortless.

3. Her audience became more engaged, with people actively connecting, interacting with her content, and inquiring about her services and offers.

By focusing on what felt natural to her, she found it much easier to show up on Instagram. And guess what? Her audience started engaging more—they saved her posts, shared them, and slid into her DMs.

💡 Key Takeaway:
Stop forcing content styles that don’t align with your strengths. When you embrace what feels natural and authentic, content creation becomes easy, effective, and attracts the clients you actually want to work with.

Your Next Steps

✨ Ready to align your brand with your biggest goals for 2025? Here’s how I can help:

🎙️ Tune into my podcast, SEEN. KNOWN. PAID. :
It’s your go-to resource for personal branding, self-evolution, and building a premium business that’s true to you.

🌍 Join my Egypt Retreat Waitlist:
This transformational 5-star experience blends storytelling mastery with personal evolution. You’ll leave with the tools and confidence to use your voice as your most powerful marketing tool. Limited to just 10 spots!

💻 Apply for exclusive 1:1 coaching with me:
This is a highly tailored experience designed to elevate your personal brand. Spots are extremely limited for 2025.

This is your chance to create a brand that not only reflects your growth but attracts the clients and opportunities you deserve.

Stay Vivacious,
Marina Girgis
CEO of Livin Vivaciously INC, World Traveler, and Brand Doula